Country’s Leading Gen-Z Expert Discusses Why They Are Misunderstood



Recently Kevin Price, Host of the nationally syndicated Price of Business Show, interviewed John Schlimm.

On a recent Price of Business, Host Kevin Price visited with award-winning author, John Schlimm, Author of What Would Gen-Z Do?

According to a statement, “Generation Z – born between 1997 and 2012 – is poised to become the most influential and impactful generation in history! Yet little is truly known about these extraordinary young people. What is known is that just last week – Maxwell Frost became the 1st Gen Z member of Congress!


“With the oldest Gen Z’er turning 25 this year – how do we relate to this group – whether it be your child, your niece or nephew or even your co-worker or boss?


“Enter – Harvard-trained educator, advocate, artist, and international award-winning author JOHN SCHLIMM.


“In his groundbreaking new book, WHAT WOULD GEN-Z DO?: EVERYTHING YOU DON’T KNOW ABOUT GEN-Z BUT SHOULD – Schlimm smashes through the stereotypes, stigmas, and caricatures to provide the ultimate how-to user’s guide for navigating the Gen-Z Universe!


“Generation Z live in the tug-of-war between unprecedented courage and openness unlike the world has ever seen versus the shadows of unyielding stress, pressures, and judgment. They exist and persevere amidst a battle of public personas and private truths while being objectified as stereotypes and commodities.


“International award-winning author JOHN SCHLIMM has many years of working directly with Gen-Zers – in the classroom and across the country, including his collaboration with The Andy Warhol Museum to create The Gen-Z Time Capsule – WHAT WOULD GEN-Z DO? Schlimm shares 52 impactful insights, revelations, and pleasant surprises that Gen-Z has told him they want the world to know about them.

Schlimm’s goal is to help all those who live and work with Gen-Zers to develop a better understanding of these young people, and to forge healthier and more productive relationships with them.”


“For this self-avowed “#1 Fan of Generation Z,” John’s unflinching connection to Gen-Zers and his tireless advocacy on their behalf have allowed him to create a megaphone that finally brings the authentically imperfect and resounding voice of this generation into the light including:


  • Clarifying Gen-Z’s work ethics, leadership skills, social quirks
  • The most effective ways to communicate with them
  • Exploring their love of tattoos and gaming
  • What they really think about all of you—the older adults in their lives
  • How they are gifting the world with the biggest leap forward ever in mental health awareness despite having the highest suicide rate in history

About the Author:  JOHN SCHLIMM is a Harvard-trained educator, artist, advocate, and international award-winning author of twenty-five books. He is also the creator of such participatory and public art projects as The Gen-Z Time Capsule in collaboration with The Andy Warhol Museum; The Kindness Rocks & Smiles Community Project in collaboration with Megan Murphy, Founder of The Kindness Rocks Project; The Brain Zine in collaboration with AllMed Healthcare Management; and THE SMILE THAT CHANGED THE WORLD (is yours) which has been installed across the country. John has appeared on such national media outlets as The Ellen DeGeneres Show, Hallmark Channel’s Home & Family, Bravo’s Watch What Happens Live, NPR, Martha Stewart Living’s Everyday Food, The Splendid Table, QVC, and EWTN’s The World Over. For more information, please visit:


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The Price of Business is one of the longest running shows of its kind in the country and is in markets coast to coast. The Host, Kevin Price, is a multi-award winning author, broadcast journalist, and syndicated columnist. Learn more about the show and its digital partners at (scroll down to the bottom of the page).

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