Promoting a product after it’s labeled and manufactured is the most important next step in bringing in the sales. Customers won’t come flocking, seeking to get their hands on your product, until you market the product properly. Product promotion is a marketing technique to get the product out there and get people talking about it.
The growth in ecommerce businesses means that more and more people are buying online. Therefore, targeting the right online audience, at the right times, can ensure that your product remains relevant. And, if things don’t turn out the way you wanted them to, step back and reassess your strategy. Promoting a product online requires that you use different online strategies.
Here are 8-ways to promote your product online:
Announce a giveaway from the wide assortment of your merchandise in a newsletter or on social media pages to create interest and traffic for your blog. The giveaway will force customers to flock to your website and increase the probability of making more sales. The added benefit of the giveaway is that you build a list of email subscribers while improving search engine rankings. Of course, the items that are listed in a giveaway announcement have to be relevant to the business. Influencers, bloggers, and YouTubers giveaway their merch, which includes caps, t-shirts, or promotional straws, et cetera, to create interest in their brand.
- Write a Blog About the Product
When it comes to online promotions of a product, one of the best things you can do is write a blog about it. A blog is a great way to inform people about your product and explain why it matters. In blogging, you can control how the people perceive your brand and product. Introduce your product and your brand to your readers, and highlight how they can benefit from it.
Creating a blog is also a great way to optimize your website for Google search rankings. Writing more blogs means that Google will have more pages to crawl and index, thereby, increasing your chances to be found among the thousands upon thousands of searches. Google favors websites with more content and boosts them to the top results, which means that not only will you have more traffic but also a chance to convert some of that potential traffic into buyers. Create a blog by posting articles on your own website or by writing directly for other sites that allow for guest blog posting.
- Get influencers to promote for you
The best way to sell your product is to get wellknown influencers to promote it for you. Influencer marketing is where social media celebrities take advantage of their reach in promoting a product. A single post, picture, or a tweet, extoling the benefits of a particular product can mean a ton of exposure for the product. Sales, too, can increase exponentially because an influencer’s followers are more likely to follow in the footsteps of their favorite social media celebrities. The key to using this strategy successfully is finding the right influencers that belong to the same niche as you and that are able to connect to your targeted audience.
The social media platforms have transformed the influencer marketing space by bringing brands and celebrities closer. The modern social media influencers are the equivalent of the celebrities on TV who promote products on behalf of the brands.
- Start email marketing
Email marketing allows you to interact directly with your customers and provide them with specific offers and rewards. Email marketing is a powerful way to promote products online because it requires tailoring emails to match individual product features, making for a more personalized experience for your customers.
The key to email marketing is making it all about the customer. A few ways you can make your interactions more personal with the customers is by using their name at the start of the greetings, focusing on their specific needs, and alluding to a past interaction between you two. Having a brand identity or image can help the right customers easily stick with you in the long run.
- Use Facebook and Google ads
An easy method that ensures that you reach a vast number of audience within a short period of time is to use facebook and Google ads. Both platforms have immense data that you can use to your advantage, and they are also widely used around the world. The platforms help you to target specific buyers that may be interested in your product. Facebook and Google ads are extremely simple: all you have to do is run an ad that contains a link, directing buyers to the selling page. The page offers all information about the product and service and often has the purchase option. Testing for a smaller audience is an initial first step you must take to find out how the ad will actually do.
- Focus on video marketing
Video content is more memorable than plain text and images. Buyers are more engaged with video content which can lead to more traffic. Video marketing is used to promote products in the form of video content to potential buyers.
The use of original ideas, content, and humor can lead to your videos being more engaging and memorable. YouTube is often considered a great platform to promote video content, but you can also use social media platforms, like Instagram, Facebook, LinkedIn, and Twitter, to reach greater audiences.
- Make the most out of Reddit
Reddit — a discussion forum where users gather to share and rate content — is also one of the most popular social media sites in the world. If you are looking to promote your product online, Reddit might be your best option. Once you have established yourself as a credible user, you can start promoting your product within the Reddit community by linking to it in comments or posts, or by posting links to articles about your products or services.
While self-promotion is frowned upon by many members of the Reddit community, there are no hard and fast rules that say you cannot promote your products there. If it is relevant and valuable information for the readership of a particular community, they may appreciate you sharing it.
There are dozens of promotional strategies you can use online. The ones mentioned above barely scratch the surface of what’s possible in terms of promoting products and services online. Before you can go promoting your product, you need to make sure that your product is backed by a great idea. A great idea can help you get customers even with a little bit effort in promoting it.