On a recent Price of Business, Host Kevin Price interviewed internationally known business broker, Gene Townley.
They explored what role does emotion play when someone is selling a business the seller built from scratch. How does it help or hurt to have a broker involved in that sale?
Gene has been self employed all his life and has owned over 20 businesses with his wife of 26 years, Wyndee, in numerous industries. They have built several businesses that they sold and are therefore very familiar with the seller’s experience and what to expect. In this same 30 years of entrepreneurial experience they have bought numerous businesses and can help buyers through the process and emotions with ease. In negotiating a sale or purchase it is a “give and take” where both the seller and the buyer have their needs met. Gene has over 15 years in the business to business marketing and sales which has allowed him to experience and understand most industries.
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