Axios Co-Founder Discusses the Power of Smart Brevity

In the new book – SMART BREVITY– readers will get the tools needed to say more with less – whether it be at work or socially. It’s written by the founders of the popular digital news site – AXIOS who have mastered effective communication. Just 5 years ago, the site landed on the map offering to-the-point blurbs about the news – capturing the attention of busy readers wanting headlines and brief summaries. And just this month, Cox Enterprises has agreed to buy it for over $500 million.

 
In the words of Arianna Huffington, Founder & CEO of Thrive:  “SMART BREVITY is the Strunk & White of the digital age. If getting your message across matters to you, this is the way to do it.”

 
Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity®, an ethos built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Every day, we are bombarded with words—emails, text messages, IMs, social media. Now, the cofounders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunkand White’s Elements of Style for the digital age.



About the authors: JIM VANDEHEI is the cofounder, CEO and chairman of Axios, a media company focused on breaking news and invaluable insights across business, politics, technology and the world. Axios helps readers and viewers get smarter, faster across the consequential topics reshaping our country and lives. As CEO, VandeHei has steered Axios into becoming one of the most celebrated digital media success stories of the past decade. VandeHei is also an executive producer of the Emmy Award–winning docu-news series, Axios on HBO. Before Axios, VandeHei co-founded and was CEO of Politico, the media company that upended and revolutionized political and policy journalism in Washington DC, New York, and Europe. Overseeing both the editorial and business teams, VandeHei was the leading strategist behind its highly scalable and successful business model. Prior to this, VandeHei spent more than a decade as a reporter, covering the presidency and Congress for The Wall Street Journal and The Washington Post. He was named national Editor of the Year in 2016. VandeHei is from Oshkosh, Wisconsin. He has a bachelor’s degree from the University of Wisconsin-Oshkosh.