The Market’s Misread: Why Trump’s Praise May Hurt American Eagle
Dwight Burdette, CC BY 3.0, via Wikimedia Commons
INTERVIEW ON THE PRICE OF BUSINESS SHOW, MEDIA PARTNER OF THIS SITE.
Recently Kevin Price, Host of the nationally syndicated Price of Business Show, interviewed Jeremy Murphy.
On a recent Price of Business show, Host Kevin Price interviews former CBS TV Vice President, Jeremy Murphy.
American Eagle’s stock surge following Donald Trump’s praise of its Sydney Sweeney ad may excite investors in the short term, but it reveals a fundamental misunderstanding of the brand’s core audience. The company’s primary customers—Gen Z and young millennials—lean progressive, value inclusivity, and are typically turned off by anything associated with MAGA politics. While the ad drew criticism for its perceived promotion of narrow beauty ideals, Trump’s public approval only deepened the cultural divide. Investors betting on conservative backlash-driven sales are ignoring that AEO thrives on brand loyalty from socially conscious consumers. If anything, Trump’s embrace could alienate the very base that sustains the brand—making Wall Street’s excitement not just shortsighted, but potentially self-defeating.
According to a statement, “Jeremy Murphy is a sarcastic, embittered veteran of the media industry. Founder of 360bespoke, a respected boutique PR agency in New York, Murphy handles a full roster of clients in the lifestyle, beauty, fashion, and start-up fields. Previously, he was Vice President of Communications at CBS, where he worked for 14 years. There, he oversaw PR for many of its divisions and created its glossy magazine Watch. Murphy started as a journalist, working with Knight Ridder newspapers and Mediaweek. He is a graduate of Florida Atlantic University and lives in New York with his cat, Champers.”
X/Twitter: https://x.com/360bespoke
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