Being a professional photographer in today’s day and age means wearing many different hats. Just ask .
David, what got you interested in photography in the first place?
It was something I was always drawn to, and always loved. I’m grateful that I was able to create my entire career around something that I love, and something that I think is such a powerful art form. I know photography can be a challenging field, for both new and seasoned photographers alike. Especially because the landscape of the industry has changed so much.
What do you mean?
Well, now of course, in order to be successful as a photographer, you have to really be an expert in social media. If a potential customer looks up your Instagram feed, they’re going to instantly get a feel for your work, and make a split-second decision if they want to work with you or not.
At the same time, you have basically unlimited potential to grow an audience, and an audience bigger than was ever possible before. That’s really huge, and it’s important to know how to make the most of that opportunity.
How can photographers do that?
I think there are some really basic things that often get overlooked, that all photographers need to consider. For example, first I would say that investing in your own success is important.
Maybe that means hiring someone to design your website, investing in a better quality lens, or hiring a social media manager if you can’t nail it on your own. But investing in your own success is important.
Next, I would say engaging with your audience is really big. That means commenting, liking, and messaging with people, in order to build a community which values your work.
I would also say many photographers overlook the potential of collaborations. Find another photographer who has a similar style and audience to you, and work with them on a project, so you can each boost each others.
What else all photographers need to consider?
I know it can be tempting to want to post all the time on social media, but I definitely recommend being more reserved, and only posting your absolutely best shots.
You only want your highest quality work on there. I would also say go back to your basics, if you’re not well-versed in them right now. For example, using the rule of thirds and the grid on your smartphone can make a huge difference in your photo composition.
Lastly, I would say many photographers overlook the fact that there are tons of resources out there to help you today. Yes the market may be saturated, but there’s also more and more of an audience, waiting to see your photos.
Knowing how to leverage social media and build a following is huge, and there are resources to help you get there. That’s why I share , to help other photographers who want to master this craft.