INTERVIEW ON THE PRICE OF BUSINESS SHOW, MEDIA PARTNER OF THIS SITE.
Recently Kevin Price, Host of the nationally syndicated Price of Business Show, interviewed David Dozier who is a leading media authority.
· Fox News is the most-watched cable news outlet in the U.S.
· Fox’s audience is old, white, and overwhelmingly Republican
· This demographic overlaps with former President Trump’s “core”
· As a news outlet, Fox should strive to provide truthful, accurate news
· In office, Trump lied over 3,000 times
· During the 2020 COVID pandemic, Republicans said they would believe Trump over Fox if the two disagreed over a COVID fact
· 70% of Republicans today believe Trump’s lie that Biden “stole” the 2020 election
Fox News remains the most-watched cable news outlet in the U.S. When compared to the overall U.S. population, Fox’s audience is older, whiter, and overwhelmingly Republican. Fox’s audience largely overlaps with Trump’s MAGA “core.” But Fox News has a major problem: Donald Trump. And the problem won’t go away. During his presidency, commentators on Fox adhered closely to Trump’s talking points—even false statements. At its best, journalists seek the truth and report it objectively and fairly, with as little bias as humanly possible. All politicians, left or right, bend the truth. Sometimes they lie. Depending on the source, President Trump lied over 3,000 times while in office. The problem for Fox? When Fox News and Trump disagree about some fact, Republicans are more likely to believe Trump. In a 2020 survey by Monmouth University, pollsters used the COVID pandemic to test whom Republicans would believe if Fox News and Trump disagreed over a COVID fact. A majority (66%) of Republicans said they would trust Trump over Fox News. In June, 70 percent of Republicans polled said they believe Trump’s lie that Biden “stole” the 2020 election. Fox’s Trump headache continues (see www.DavidDozierBooks.com).
The Price of Business is one of the longest running shows of its kind in the country and is in markets coast to coast. The Host, Kevin Price, is a multi-award winning author, broadcast journalist, and syndicated columnist. He is Editor at Large for this site. Learn more about the show and its digital partners at www.PriceofBusiness.com.
David Dozier (DavidDozierBooks.com) is the author of the novel, The California Killing Field. He is a professor emeritus in the School of Journalism & Media Studies, San Diego State University. He’s an internationally recognized expert on communication management and public relations.
According to USA Business Radio, “David Dozier is a scholar of public relations and communication management, professor emeritus in the School of Journalism & Media Studies at San Diego State University, and author of The California Killing Field. He says fake news has become a phenomenon, political campaigns use the tactic to influence voters, and that it’s perplexing that a conspiracy-based group such as QAnon has gained national attention.
Kevin Price and David Dozier are doing a multi-part series on this important topic that will be on many different platforms, as well as on radio. Keep an eye out for the series throughout the Price of Business Digital Network and USA Business Radio.
LISTEN TO THE INTERVIEW IN ITS ENTIRETY HERE