Seminar, professional and handshake of colleagues in agreement of trade show in workshop of company. Black people, man and woman together in meeting with audience for collaboration and teamwork

In the ever-growing tech industry, the old-fashioned face-to-face marketing is more significant than ever. Exhibiting at technology trade shows brings a wealth of benefits to your company, no matter your business size or the industry. They are excellent for gaining brand exposure and leads, networking, learning industry developments, showcasing products, and proving credentials! Trade shows also help differentiate your brand from competitors, as prospective customers can put a face to your branding.

There are many great technology trade shows, and choosing the right one can be difficult. We’ve compiled our top five to help you make the right decision!

Mobile World Congress (MWC)

Where: Fira Barcelona, Spain

When: 3rd-6th March 2025

About: Connectivity, Mobile Communications Industry

If you are in the mobile or connectivity industry, you’ve got to attend the Mobile World Congress! In such a fast-developing industry, there is no better time to exhibit.

The MWC is the world’s largest mobile event, home to renowned industry leaders. Spaces for this show are competitive and on the pricier side, however, the benefits of exhibiting are endless.

Firstly, you associate your brand with industry leaders, which elevates your company. Secondly, this event hosts over 101,000 guests; perfect for brand awareness and generating leads. Thirdly, the event offers an unparalleled opportunity to break into new markets as event organisers report attendance from over 205 countries! This benefit is heightened if you are exhibiting from abroad.

 

Accountex

Where: ExCel London, UK

When: 2025 dates not yet announced

About: Fintech (financial and accounting technology)

Accountex is a great show to exhibit at if you are in the accounting and finance industry.

As Europe’s largest accountancy and finance event, Accountex brings together over 10,000 professionals. The free-to-attend show just took place at ExCel London on the 15th-16th of May, and the energy was exceptional!

Visitors attend Accountex to equip their businesses with the best accounting and financial tools. Hosting a large, relevant audience, Accountex is the place to launch your brand or gain brand awareness. Putting faces to your company name helps prospective clients remember you and your technology. Not to mention as Europe’s largest accounting event, this show offers an entryway to European markets. You don’t want to miss out!

Accountex promotes sustainable exhibiting, so you’ll need a sustainable stand. Modular stands are a great option as they can be reused for many shows. UK exhibition stand design and build contractor Quadrant2Design, supplies bespoke, versatile, and sustainable modular exhibition stands. The stand designers can handle the full exhibition stand design, transport, installation, and dismantling, all across Europe! So, if you want to exhibit at Accountex and the MWC, Quadrant2Design has you covered.

Abstract blurred event exhibition with people background, business convention show concept.

Retail Technology Show

Where: ExCel London, UK

When: 2nd – 3rd of April 2025

About: Retail Technology

The retail industry is always developing, with retailers searching for new and efficient ways to optimise their services!

Retail Technology houses Europe’s leading retail technology innovators, including PayPal, Retail Manager Solutions, Solved By AI and Mobile Data Collections. The show has previously taken place at London, Olympia, but with its continuing growth, it will now be held at ExCel London!

If you have a service to offer in the retail technology industry, you have to attend this show. The organisers report 2024 to have introduced 12,752 professionals to 391 exhibitors, so the exposure is unmatched.

 

Bett UK

Where: ExCel London, UK

When: 22nd – 24th January 2025

About: Educational Technology

Since COVID, the focus on educational development has been more significant than ever before. With this focus, shows like Bett are seeing increased visitors and traction, particularly from government representatives.

Bett is a series of educational shows for technology in education. The show is the global meeting space for the education community, bringing together significant buyers and suppliers. For those in EdTech, Bett is the perfect show for sales leads, brand awareness, product launches, insights, feedback, and networking! Educators, tech enthusiasts, solution providers, and governments are revolutionising modern education, and your company could be a part of it!

To make the show even better, Bett 2025 offers a range of sponsorship opportunities to help you maximise your investment and reach your target audience!

 

National Cyber Security Show (NCSS)

Where: NEC, Birmingham, UK

When: 8th – 10th April 2025

About: Cyber Security Technology

If your company provides software or technology for cyber security, you need to add the NCSS to your calendar.

This show is hugely influential, bringing together experts on the nation’s digital sovereignty and helping protect it from cyber threats. Exhibiting at the NCSS offers an unparalleled opportunity to demonstrate your technology capabilities to a relevant audience. The NCSS reports that 87% of visitors are key decision-makers or influencers, meaning the chance of driving sales is high.

In high-importance industries like cyber security, meeting prospective clients face-to-face is more valuable than in other sectors. This is because inefficient software in cyber security can have massive repercussions and decision-makers want to make the right choice. Exhibiting makes your company appear more personable, trustworthy, and memorable. Exhibiting also puts a face to a name, and helps companies trust your online credentials. Buyers are far more likely to choose a company they have spoken to and trust, than a company they have never met in person. So exhibiting is crucial in these industries.

Conclusion

If you are in the tech industry there is no better time than now to exhibit. Exhibiting at technology trade shows offers valuable opportunities for brand exposure, lead generation, networking, and industry insights you don’t want to miss. It’s important to note, that while participating in any of these shows can increase your visibility, identifying the most appropriate show for your company will give you the best results. We hope these insights have helped you make your decision!

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