Former CBS VP Discusses Future of the Perpetually Suffering CNN

INTERVIEW ON THE PRICE OF BUSINESS SHOW, MEDIA PARTNER OF THIS SITE.

Recently Kevin Price, Host of the nationally syndicated Price of Business Show, interviewed Jeremy Murphy.

Price and Murphy discuss the continued drama unfolding at CNN. For the last half of decade the network has been floundering on many fronts It fired many of their name brand personnel, torpedoed their best hope to be competitive in an anti-cable world (CNN+), and required staff to reflect opinions they didn’t agree with. They finally hired one of the smartest people in the media business in Mark Thompson. But can he pull off a miracle?

The NY Post notes: “CNN suffered its worst ratings among primetime viewers in the most coveted demographic by advertisers — dealing a gut punch to embattled new boss Mark Thompson.

“The cable channel, which touts itself as “the most trusted name in news,” drew just 83,000 viewers aged 25 to 54 during the week of May 13-19 from 8 to 11 p.m. — its lowest-rated week since 1991, according to Nielsen.

“By contrast, Fox News garnered more than the twice the audience in the key demo, with 186,000 viewers, according to Nielsen. Left-leaning MSNBC was a distant second with 111,000, the data showed.”

According to a statement, “Jeremy Murphy is a sarcastic, embittered veteran of the media industry. Founder of 360bespoke, a respected boutique PR agency in New York, Murphy handles a full roster of clients in the lifestyle, beauty, fashion, and start-up fields. Previously, he was Vice President of Communications at CBS, where he worked for 14 years. There, he oversaw PR for many of its divisions and created its glossy magazine Watch. Murphy started as a journalist, working with Knight Ridder newspapers and Mediaweek. He is a graduate of Florida Atlantic University and lives in New York with his cat, Champers.”

Learn more about his book here.

Check out more national news stories here.

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