EXCLUSIVE: Mastercard CMO on Ecommerce, Consumer Trends, and the Need for New Marketing
INTERVIEW ON THE PRICE OF BUSINESS SHOW, MEDIA PARTNER OF THIS SITE.
Recently Kevin Price, Host of the nationally syndicated Price of Business Show, interviewed Raja Rajamannar.
On a recent Price of Business show, Host Kevin Price interviewed Mastercard CMO Raja Rajamannar, who is also president of the World Federation of Advertisers. They discuss how to think about marketing today.
According to a statement, “He is the author of Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers (HarperCollins, Feb. 9, 2021) explores new trends in consumer behavior, ecommerce, and disruptive technologies like AI, AR, VR, and IoT, and a new strategy that will reshape the future of marketing. Raja Rajamannar is Chief Marketing & Communications Officer for Mastercard. Raja has overseen the successful evolution of Mastercard’s identity for the digital age, from its Priceless experiential platforms to marketing-led business models. Raja has been recognized by Adweek as one of the industry’s most tech-savvy CMOs, and among the top 5 World’s Most Influential CMOs by Forbes, top 10 World’s Most Innovative CMOs by Business Insider; and Global Marketer of the Year by the World Federation of Advertisers.” Learn more about Rajamannar and his book here: https://hcleadershipessentials.com/pages/quantum-marketing
SPECIAL ANNOUNCEMENT: Rajamannar has agreed to do a monthly series on marketing in the 21st century on the Price of Business show.
LISTEN TO THE INTERVIEW IN ITS ENTIRETY HERE:
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