Why PR Is Essential for Business Success

Gal Borenstein is the CEO of The Borenstein Group, a top B2B and B2G marketing, branding, and public relations agency known for transforming complex technology and government contracting companies into trusted industry leaders. With over 28 years of experience advising CEOs, CMOs, and federal contractors, Gal has built a reputation for helping brands earn trust through strategic PR and digital branding that resonates in crowded, high-stakes markets.

Gal is also the author of three business books, with the latest, newly released, being Don’t Believe the Hype: When Trust Is on the Line, a provocative guide that challenges today’s executives to rethink how public perception and media narratives shape corporate reputation. His insights dissect how digital disruption, misinformation, and AI are rewriting the rules of influence—and why proactive PR is no longer optional, but mission-critical.

A seasoned media strategist and brand positioning expert, Gal has helped companies navigate crises, launch category-defining innovations, and build sustainable credibility. In today’s digital-first economy, where trust is the currency of conversion, he believes PR is not just about getting coverage—it’s about creating relevance, authority, and emotional connection.

Gal’s mantra? “You don’t control the narrative. You guide it—or someone else will.”