How Companies Compete if Netflix Opens the Ad-Supported Content Door
INTERVIEW ON THE PRICE OF BUSINESS SHOW, MEDIA PARTNER OF THIS SITE.
Recently Kevin Price, Host of the nationally syndicated Price of Business Show, interviewed Mark DiMassimo.
On a recent Pride of Business, Host Kevin Price interviewed Mark DiMassimo.
Mark DiMassimo is the Founder and Creative Chief of DiGo (DiMassimo Goldstein), the industry-leading agency in Positive Behavior Change marketing, which he founded in 1996 in New York City and has appeared on Inc’s list of America’s fastest-growing private companies four times and been named an Adweek Gold Best Agency.https://digobrands.com/On today’s segment, Mark will discuss what impactful ad-supported streaming content looks like for Netflix, and how companies can best tap into audience buying habits with positive behavior change in mind. He will also delve into the streaming industry at large, and how companies should be strategizing for advertising in the current OTT landscape. Website link:
LISTEN TO THE INTERVIEW IN ITS ENTIRETY HERE:
The Price of Business is one of the longest running shows of its kind in the country and is in markets coast to coast. The Host, Kevin Price, is a multi-award winning author, broadcast journalist, and syndicated columnist. Learn more about the show and its digital partners at www.PriceofBusiness.com (scroll down to the bottom of the page).